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 An interesting read

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PostSubject: An interesting read   Sat Jun 21 2008, 10:23

http://ocw.mit.edu/NR/rdonlyres/Sloan-School-of-Management/15-762JSpring-2005/CC1074EE-0F3D-4720-BA30-4DCA765DA59A/0/reebok_draftscg.pdf

It gives an insight into how Reebok makes it's decisions on what players jerseys to make.

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An interesting read
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